Pointless ‘feedback’ on your content

So you’ve just crafted a new blog post, or a landing
page for your opt-in an an effort to grab more email
addresses, OR maybe you’re taking my advice and
you’re starting to send more of ‘my-style’ emails.

But you step back a second and you take a look at
it, and you’ve really got no idea whether it’s any
good or not.

You’ve followed ALL of the advice recently that I’ve
shared over in my Facebook group (you’re already
doing that, right?), so you’ve maximised your
chances of this being a seriously hot piece of content
that’s likely to convert like gangbusters.

Still though…

You can’t see the wood for the trees.

Your head is up your arse.

And you’re not sure whether you’re smashed it, or
totally missed the mark.

Will it go down a treat with your audience, or will it
be totally overlooked?

Is it going to make them FEEL something, and
vitally, actually DO something?

One of the best ways to know (in addition to following
that advice I’ve been sharing with you) is to get some
feedback on it.

The trouble with this is that most people look for
feedback in all the WRONG places.

The most important feedback of all?

Is how your content performs.

Let’s assume that it’s an email, for example’s sake.

Firstly, does it get opened?

And then, does it inspire people to click your link and
move along to the next step in your process?

That’s the purpose, so you need to assess your
content in terms of whether it achieves its actual
objective.

You can learn huge amounts by just carefully
monitoring what works for you, and what doesn’t.

In terms of asking people to take a look through
your content though and give you some advice
on improving it…

This can be massively valuable, but only when you
ask the RIGHT people.

Not your boyfriend.
Not your husband.
Not your sister.
Not your best mate.

(Unless these people happen to be expert
copywriters).

And really definitely NOT your prospects and clients,
either.

Firstly, because they’re almost definitely not experts
on such matters anyway.

And secondly, it’s all just a bit conflicting.

What you’d essentially be asking them is ‘Would this
make you want to give me your money?’, and it’s
obvious why you’re never going to get an insightful
and accurate answer to that.

There’s a saying that I stumbled across a while ago,
and it’s very relevant here…”You don’t ask the deer
how they want to be hunted”.

If you were going to hunt a deer, you wouldn’t ask the
deer how you should catch them.

You’d ask a good hunter.

Same applies in your marketing.

You don’t ask your clients how they want to be marketed
to.

You ask someone who knows how to market to people.

I’ve had people say to me before ‘Oh but I asked my list
how often they want to hear from me, and they said
once a month’.

You’re asking the wrong questions of the wrong
people.

(And it’s impossible anyway to send TOO MANY emails…
The real problem is that your emails are boring or not
effective. Once a month is pretty pointless).

The only feedback that REALLY matters from your
audience isn’t what you actually ASK them… It’s what
they do as a result of reading your content.

Sometimes I’ll see copywriting group programmes and
so on that offer ‘peer reviews’.

That basically means that the other people taking part in
the programme are encouraged to critique your content
for you and give you ‘feedback’.

And honestly, that’s just bleeding ridiculous.

Those people are taking that programme with you
because THEY don’t know how to do it either.

Their thoughts aren’t very likely to get you on the right
path.

Equally? Just asking random people in a Facebook
group probably isn’t going to get you very far either.

Sure, some well-meaning souls will likely pipe up and
give you their opinions… But unless they happen to be
expert copywriters? You’re not going to unearth many
comments of value.

If, on the other hand, you get the opportunity to have
your copy critiqued by someone who actually writes
copy for a living, and knows exactly how to get things
converting – then take their hand off, and take action
on what they tell you.

Incidentally?

This is exactly what I offer my clients inside my
programme.

My eyes on their copy, each and every week.

I fix any issues with it, lovingly pull it apart, and I
tighten it up so they’ve got the best possible chance
of converting.

And usually, this is something that I only do for my
paying clients.

Tomorrow though?

I’m going to be doing a Q&A in my group, and if YOU
​​​​​​​want my comments on what you’ve created, then
I’m going to give you them.

I’ll give you more details in the email that I’ll be
sending you at around 9.30am tomorrow.

In the mean time though?

​​​​​​​Make sure you’re in the group right here:

https://www.facebook.com/groups/writecopygetpaid/

Ruth

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