“But Ruth, I can’t write like you”

So every now and again, I’ll get an email from a reader
saying that they love reading my content, that they fully
recognise that they need to get better at all this copy &
conversions stuff, and that they really want to get
started with it ASAP.

They’ve got a big worry about it all though…

“But Ruth, I can’t write like you…”

And that’s true.

You definitely can’t write like me, because you aren’t

But you CAN write like YOU.

And that’s the whole point.

Awesome content isn’t just about following formulas and
knowing the right way to frame your message (though
that is pretty important too, and it pays to have these
things in your toolkit, simply because they make your
life a lot easier, and they ramp up your chances of
creating something that’s going to convert like

It’s about you, and your message, and sharing your
unique brand of who you are and the results that you
can create for people.

You want to be constantly in demand online?

Your copy has the power to do that for you.

Want to get people actually opening your emails, reading
them, and most importantly, taking ACTION as a result?
(Like buying from you from your sales page, or booking
in a call?).

Your copy is what you need to work on.

You want to escape the fact that you’re being overlooked
and ignored?

Yep, that’s all down to your copy.

So really, you’ve got two choices in all of this…

You can learn how to write your own.

Or you can pay someone to do it for you.

Because the other alternative is that you just don’t do it,
which isn’t an attractive option because it means staying
stuck exactly where you are.

How do you decide?

Well, it’s probably all down to what stage you are right
now in your business.

If you don’t have a consistent £5k-ish in revenue each
month yet?

Then a GOOD copywriter is probably going to be out
of your budget.

That’s just the reality of it.

And yes, you can see a FANTASTIC return on your
investment, but if you’re not regularly closing sales
and know how to convert prospects once you get
them on the phone?

Then honestly, I probably wouldn’t take you on as a
1:1 client.

There are other things for you to be focusing on right

But still…

You can’t neglect your copy.

Because that’s what has the power to get you to
those £5k months in the first place.

Here’s the thing too…

Having some solid copy skills under your belt will serve
you throughout your full career as a business owner.

The platforms might change, but the rules of how you
get people to BUY really have nothing at all to do with
Facebook, or Twitter, or whatever the hot ticket of the
month is.

Psychology is psychology, and that really remains the

You don’t have to be the BEST copywriter in the world…

You don’t have to be a naturally gifted writer (whatever
that means)…

But you do need to spend some time getting better at
this, if you want to make sure that you’re not overlooked.

So if you’re going to invest in something in your business
and get a return that keeps on giving, month after month
and year after year?

Invest in getting better at copy.

I’m going to be sharing something with you in the next
few months that I’m SUPER excited about…

Though there’s still a little work going on behind the
scenes before it’s ready for you.

The best place to start, right now?

Join my private Facebook Group right here:


Introduce yourself.

Get stuck into the ‘Write Better Emails’ series that
I shared there recently.

And then let me know how you got on.



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